|Primulina 'Hisuke' with cool sophisticated leaves.|
Marketing for everybody.
“Asian Violets are like African Violets, but Better”. I thought that this saying was perfect. But not so.
I’ve been working on a marketing workshop with Seth Godin, a Genius logical thinker. Seth argues that “better” says nothing. Every product is better, but in fact, consumers don’t all buy your better plants. They buy what they consider important to them.
In a discussion group, a woman offered her view:
Why not just “Asian violets are African violets for sophisticated people”?
You may be onto something by thinking about marketing to people with a more sophisticated sense of aesthetics. I imagine walking into a friend’s apartment, rolling my eyes at her African violets, and thinking, “You’re smarter than that, dammit!”
I told her that I laughed out loud. Since I have friends that grow African Violets, I hadn’t considered that African Violets are not up with the times.
I think that Asian Violets (Primulina) have a more sophisticated look and that may be the distinction to separate them from African Violets. Violets are the leading flowering houseplant in the World. That is not likely to change any time soon.
“Asian Violets are like African Violets, but with cool sophisticated leaves.”