Tuesday, October 14, 2014

It didn't start out as a brand.

Primulina 'Loki'  with custom blue tag
Story # 136,

            At least 80 % of B2B inquiries have come from owners or department heads of Garden Centers looking for small plants after seeing my plants at Longwood Gardens Plant Shop.

            How or Why?

            My 2 ½” ‘Mini’ plants all have a custom blue tag with common name, botanical name, brief culture and ‘Grown by Gary’s Specialty Plants’.

            It evolved.

            My buddy, Dave, a Master Tag rep wants me to get picture tags printed.  Because I have so many unusual varieties, often in small quantities, that would prove to be logistically impossible.

            The answer is to have my own tag printer and print tags as needed.  This has its own problems --- costly and time-consuming.

            But these blue tags (my favorite color) have become a recognizable benefit to the consumer.

            It’s amazing to me that Garden Centers will demand name tags to help with self-service and then accept tags that are so general and non-specific that they are almost worthless.

            As more and more Garden Centers are adding my ‘Mini’ plants to their mix, the blue tag plants stand out as the ones to buy.

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