Wednesday, April 7, 2021

The Best Marketing Strategy

'wittle' Hanging Basket

 


            “The best marketing strategy is to create a great product!”

                                    Josh Spector

 

            “If you build it, they will come.”

Field of Dreams

 

 

Every new product designer expects their creation to be immediately accepted and that it will take over the World.

 

We already know that our 10 cm ‘wittle’ hanging basket meets a need of indoor gardeners.  It’s cute and can fill small spaces at the window.

 

Our Independent Garden Center (IGC) customers are finding them easy to sell when displayed in their houseplant sections.

 

Are they selling themselves?  It’s hard to know.  We’re selling about 1,000 per week, so that’s a good sign.

 

What’s the next move to sell more?

 

Increase availability with more and different varieties.  Have them in more stores.

 

Why does Coke dominate the drink world?  Ubiquity.  Coke is everywhere.

 

Will ‘wittle’ hanging baskets be everywhere?  Unlikely.

 

Go to your local IGC and ask for one.





Sunday, April 4, 2021

How could you not?

Primulina 'Xuan's Party Dress'

 

           This Primulina ‘Xuan’s Party Dress’ is flowering in my West kitchen window.

 

            It has been there for several years and flowers 2-3 times a year.  I call it a success.

 

            How could you not want one?


Sunday, March 21, 2021

When is enough, too many?

Baby Bears are cute


When is enough, too many?

 

            A rare set of events has been happening in the commercial houseplant business.  There are too many buyers and not enough sellers.  This almost never happens.

 

            Look at other industries.  When the oil price goes up, the wells pump more crude oil.  When the price of gas goes down, the wells stop drilling and wait for the next price change.

 

            Greenhouse production space can relatively easily convert from Spring plants or flowering plants to houseplants.  However, the demand for all plants is so strong, there is little need for changing crops.

 

            The demand side for houseplants is running its own exponential run-away demand curve--- straight up.  Homeowners have discovered the decorative value of greenery with houseplants.

 

            The supply is stretched from both ends.

 

            Our delightful record sales are near the breaking point.

 

            I’ve decided to not accept any new customers.  We will start a waiting list of interested buyers until our situation changes.