Wednesday, April 7, 2021

The Best Marketing Strategy

'wittle' Hanging Basket


            “The best marketing strategy is to create a great product!”

                                    Josh Spector


            “If you build it, they will come.”

Field of Dreams



Every new product designer expects their creation to be immediately accepted and that it will take over the World.


We already know that our 10 cm ‘wittle’ hanging basket meets a need of indoor gardeners.  It’s cute and can fill small spaces at the window.


Our Independent Garden Center (IGC) customers are finding them easy to sell when displayed in their houseplant sections.


Are they selling themselves?  It’s hard to know.  We’re selling about 1,000 per week, so that’s a good sign.


What’s the next move to sell more?


Increase availability with more and different varieties.  Have them in more stores.


Why does Coke dominate the drink world?  Ubiquity.  Coke is everywhere.


Will ‘wittle’ hanging baskets be everywhere?  Unlikely.


Go to your local IGC and ask for one.

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