Indecision
I’m an impulse buyer of Kindle books
on Amazon. The Kindle is one of the
greatest inventions of all time. eBooks
have driven down the cost of books such that $0.99 is a common price.
But why is the decision so hard to
order a .99 cent book? --- less than a drink at your favorite fast food.
If the book’s topic is of no
interest, then it’s no bargain. If the
topic is exactly what you want to learn about, then why are they selling it so
cheap?
I think the issue is time. I don’t want to waste my time reading a
trivial book. The .99 cents makes the
value suspect.
The mind has trouble evaluating
plants, also. We try to make plants low
cost so there will be no resistance to buy.
But customers hesitate ---- ‘I don’t want to kill it”. Sometimes you can’t even give a plant to
people who think this way.
If I find a plant that I want, I don’t
care what it costs ---within reason, of course.
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