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| 'wittle' Hanging Basket |
“The best marketing strategy is
to create a great product!”
Josh Spector
“If you build it, they will come.”
Field of Dreams
Every new product designer expects their creation to be immediately
accepted and that it will take over the World.
We already know that our 10 cm ‘wittle’ hanging basket meets a
need of indoor gardeners. It’s cute and
can fill small spaces at the window.
Our Independent Garden Center (IGC) customers are finding them
easy to sell when displayed in their houseplant sections.
Are they selling themselves?
It’s hard to know. We’re selling
about 1,000 per week, so that’s a good sign.
What’s the next move to sell more?
Increase availability with more and different varieties. Have them in more stores.
Why does Coke dominate the drink world? Ubiquity.
Coke is everywhere.
Will ‘wittle’ hanging baskets be everywhere? Unlikely.
Go to your local IGC and ask for one.
