Primulina 'Loki' flowering at the West window. |
Story # 150,
Seth Godin likes the idea that
marketing your product with something extra will get people talking about it.
"The thing that makes something remarkable isn’t usually
directly related to the original purpose of the product or service. It’s the
FREE PRIZE INSIDE, the extra stuff, the stylish bonus, the design or the
remarkable service or pricing that makes people talk about it and spread the
word."
– Seth Godin
Will the long term success of
Primulinas be the surprise flowers that eventually show up on the decorative foliage
plant you bought?
Maybe the quotes from gardeners will
be:
“My Asian Violet was thriving on
neglect when it decided to flower. I never expected that. I didn’t even know that they flowered”
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