Sunday, January 25, 2015

No Primulinas in Sight!

Primulina 'Loki' grown by Gary's Specialty Plants

Story # 151,

            I’m back from a once in a life time trip to the Tropical Plant Industry Exhibition (TPIE), the trade event showcasing the latest trends in foliage, flora and tropical in Ft Lauderdale, Florida.

            There were amazing displays of colorful foliage in all sizes. But NO Primulinas.

            I searched out all the ‘Mini’ plants that I could find.  Small plants are a serious trend.  There were vendors showing everything from unrooted cuttings, to cell pac liners, to 2” pot.  Three categories are trying to fill the current demand --- Succulents, Ferns and Foliage.

            No one showed Primulinas in their foliage mix.  Since every grower trying to catch up with this demand is adding varieties as fast as they can, it would seem that Primulinas would fit, if there were supply.

            The most logical power grower to investigate Primulinas would be Holtkamp Greenhouses, the leading African Violet grower in the World.  Mr. Reinhold Holtkamp told me they are not working with Primulina at this time.

            Steve Blank, the genus thinker who has reframed the theory of a start-up business would tell you that promoting Primulinas is in a ‘New Market’.  It is a product where you could be the first to create a monopoly.  You would have no competition but the catch is there may be no customers.

            The search at TPIE proved that there are no Asian Violets in sight.  The commercial barrier has not been broken yet.

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