Sunday, December 9, 2012

So what is the goal?

Sinningia 'Li'l Georgie' in 2" pot (5 cm)
Story # 78,

 So what is the goal?

      I’ve been an opportunist in the plant business.  When I’ve seen an opening in the market for a new plant or a new size for an old plant, I’ve taken chances on there being a demand for it.

      The downside is that you can chase the market and never catch it.  The upside is that you can be progressive and be ahead of trends if you guess right.  We dropped growing market packs of annuals years before others moved into 4" pots.  The trend was that gardeners would pay more for a bigger plant for immediate flowering.

      Currently with very small production space, I’ve moved to small pots ----the Miniature Garden and Terrarium market requires the correct plants in small pots.

      I see miniature Sinningias as a worthwhile tiny specialty.

      The ultimate is one of the world’s smallest flowering house plants ---------Sinningia ‘Li’l Georgie’

      As described before, S. ’Li’l Georgie’ , a hybrid by Jim Steuerlein, proved to be the breakthrough that had limited the success of micro mini Sinningias.  The hybrid does not require the higher humidity of a closed container.  So now we have a flowering plant that can survive in an open Miniature Garden as well as a terrarium.

      Tissue culture is the only practical means of propagation.  Thousands can be produced.

      So the goal is:  Produce finished flowering ‘Li’l Georgie’s.  There is no competition.

      In marketing theory, this is known as a ‘New Market’.  The size of market or the number of customers is not known because no one ever had the product before.  In ‘New Markets’, it may take years before the demand can be found to absorb the supply.

      Nobody knows.

 The goal is to be the leading supplier of a very miniature flowering plant.

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