Saturday, April 9, 2016

Fairy Gardens Trending Up!

Asian Tray Garden by Gary's Specialty Plants

            From the trade magazine, Greenhouse Manager, there is a very valuable report by Carol Miller on April 4, 2016.  She has used Google Trends to create a graph of selected terms.  By searching for “Fairy Gardens”, the graph shows (the blue line) that interest in the subject has continued to increase since 2012 and 2016 will be the highest ever.

Fairy Garden Trend - Blue Line

Quoting from the source:

"This graph has a lot to say. First, “hanging baskets,” instead of declining as a search term as baby boomers get older, is only getting more and more popular. Although “container gardens” was a competitive term in 2005, “hanging baskets” have increased in frequency while “container gardens” has declined sharply.
If you thought fairy gardens peaked in popularity somewhere around 2012, if search terms are any measure, this graph shows otherwise. “Fairy gardens” did not really begin registering as a search term until that year, and has grown every year since. It’s on track to reach its most popular level yet in 2016."

            I ask everyone in this niche market what their opinion is about the Fairy Garden/Miniature Garden trend.  Those involved feel like it has lost its newness and may be leveling out.  This may be wrong.  This data from the general population shows that they are just now finding out about Fairy Gardens and are searching for information on the internet.

            Our sales of ‘Mini’ plants have doubled each year for five years.  I get one to two inquires per week from Garden Centers who have found me by seeing my plants at other stores.  Of the Garden Centers who have a ‘Small Plant’ department, all continue to stock our plants.  No one has abandoned Miniature Gardens.

            The facts are:  Fairy Gardens --- Trending up !

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