Sunday, August 13, 2017

Why can't I decide to buy that $0.99 cent book?


              I’m an impulse buyer of Kindle books on Amazon.  The Kindle is one of the greatest inventions of all time.  eBooks have driven down the cost of books such that $0.99 is a common price.

            But why is the decision so hard to order a .99 cent book? --- less than a drink at your favorite fast food.

            If the book’s topic is of no interest, then it’s no bargain.  If the topic is exactly what you want to learn about, then why are they selling it so cheap?

           I think the issue is time.  I don’t want to waste my time reading a trivial book.  The .99 cents makes the value suspect.

            The mind has trouble evaluating plants, also.  We try to make plants low cost so there will be no resistance to buy.  But customers hesitate ---- ‘I don’t want to kill it”.  Sometimes you can’t even give a plant to people who think this way.

            If I find a plant that I want, I don’t care what it costs ---within reason, of course.

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