|Primulina 'Loki' - Hybridized and Grown by Peter Shalt|
Constant exposure makes hits.
I’m reading the book, Hit Makers by Derek Thompson which main theme is to make a song popular, you must play it over and over until everybody likes it. This trick has been known for years, which is why record companies paid radio stations to play songs----Payola.
The author argues that we humans seek the ‘New’ but we buy the ‘Familiar’. The best strategy is to relate the new to the old. My tag line is perfect: ‘Asian violets are like African Violets, but better!’
How many times must you see Asian Violets to feel like you know about them?
First, buy one, grow it. Tell your friends--- Over and over until everybody likes it.