Sunday, April 17, 2016

What's New?

Primulina 'Rachel' grown by Karyn Cichocki

            The most common question I got over the years when talking to Garden Center buyers is “What’s new?”

            New plants keep gardeners interested and help sales.  Of course, “New” is relative to what you’ve seen before.  And there is a lag between what the Garden Center buyer decides is new and what the final consumers see as different.

            This helps explain how managers in the plant industry think that Fairy Gardening has peaked while the facts show  that people are just now learning about it.  We forget that the subjects we think about daily are only casually observed by consumers --- sometimes for only 5 minutes per year.

            Asian Violets are new and will be for years.  Only hard core hobbyists know about Primulina.  Casual observers have not been exposed to them.

            The main issue has simply been --- no supply.

            I have P. ‘Loki’, P. ‘Rachel’, P. ‘Piccolo’ and P. ‘Betty’ in production and for sale.  By 2017, Frosted Jade (P. yungfuensis) will be available.

            ‘New’ plants are here now.

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