|Primulina 'Loki' grown by Karyn Cichocki|
Are Asian Violets 10X better than African Violets?
In Peter Thiel’s book, Zero to One, he argues that a new product must be 10 times better than what’s available to have any chance of success.
If Asian Violets (Primulina) are going to challenge or overtake African Violets, why will that happen?
African Violets are the top selling flowering houseplants in the World. How could that change?
African-- Abundant colorful, double or single flowers, all shades and colors.
Asian-- Clusters of single flowers, mostly blue. Limited pink, white or yellow.
African-- Stick a leaf for plantlets.
Asian-- Stick a leaf for plantlets.
African-- Tricky until you find the right system. Flowers sporadically.
Asian-- Survives neglect. Flower sporadically when old enough.
African-- Many leaf shapes, green or variegated leaves.
Asian-- Attractive variegated leaves. Some plain green leaves.
African-- Holtkamp Greenhouse is dominating force in worldwide production.
Asian-- No large-scale production. Limited to hobbyists and specialty mail order.
Asian Violets will be compared to African Violets. Today, it is no contest. Primulina has zero market share. Survivability as a houseplant is their only 10X advantage. Is survivability the trait that overrides all others?