Achimenes - The Beginning of the Campaign, Part VII

Achimenes 'Petite Fadette' - Miniature

 

The Beginning of the Campaign, Part VII

 

              The development of a new commercial crop is absolutely a ‘startup’.

 

            One of the best definitions of Entrepreneurship is creating something out of nothing.  Are we creating something out of nothing?  Yes.

 

            Some startups are criticized for getting their sales and marketing ahead of product supply.  People want it but we don’t have any.

 

            Producing an acceptable commercial crop of Achimenes is proving to be harder than it looks.  The techniques for stock build up are being learned as we go along.  There is no protocol to follow.  Hobbyists grow their prized Achimenes yearly with their own system.  They grow when they grow.  They flower when they flower.

 

            But it’s not the same as growing 1,000 4.5” pots uniformly to flower as fast as possible. They must withstand the rough treatment of delivery and retail display.

 

            We will get it right.  It’s just going to take time.  If it were easy, everyone would do it.

 

            The clock is ticking.  We need something to sell this year.