The Snickers Impulse |
Story # 152,
I now know of two Florida foliage
growers who are each shipping over 10,000 small pots a week to wholesale
customers nationally.
Why are gardeners
buying these huge quantities of small plants (under 3” pot size)?
I ask everybody who is involved with small plants what they
think is happening here. Nothing is sold
unless it has a name and a use. The ‘use’
is the unknown.
I talked with Ray Roberts and his son Matt Roberts of Central
Florida Ferns, who are a major force in producing small plants. Their impression is that affordability and
cuteness is the motivation for sales. They
are used in mini gardens, terrariums and as gifts.
Matt says it’s like the ‘Snickers’ bar at the checkout. The impulse is --- It’s not much cost and you
gotta have one.
It just may be as simple as that!
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